Nic Sulsky, PointsBet Canada

PointsBet Canada’s Chief Commercial Officer Nic Sulsky provides an A+ primer on the Ontario iGaming market, why it was essential to move from a ‘grey’ to a licensed/regulated sports betting market, how partnering with MLSE builds on the strength of 365 live events per year, building a ‘challenger brand’ by being authentically Canadian & wrapping yourself in the red & white flag [via The Trailer Park Boys!], his Family Channel days of driving coast to coast with 2 puppets transporting a jar of ocean water from the Atlantic to the Pacific Ocean [!?!?], building American fantasy sports disrupter Monkey Knife Fight from scratch & selling it for $90MM less than 3 years later [and how The Simpsons inspired the company name], his incredible respect for Michael Landsberg after appearing on Off The Record 50+ times, and why he strongly believes that 'the action IS the juice!'

TORONTO LEGENDS is hosted by Andrew Applebaum at andrew.applebaum@gmail.com

All episodes available at www.torontolegends.ca/episodes/

Learn more about your ad choices. Visit megaphone.fm/adchoices